Foursquare: How Big will it Get? Part 2

There are numerous ways in which Foursquare has managed to make itself a “buzzword” for 2010.

Foursquare has been added to Hootsuite, a social media account tracker. Hoosuite allows individuals to monitor what locations their friends “check in” at and allows individuals to also see the spots their friends frequent most often. Unlike Tweetdeck and Seesmic, Hootsuite allows you to track the number of people who click on your provided links.

Along with a number of great features for the individual, Foursquare is reaching out to businesses by providing promotions for their venues. Foursquare promotes loyalty to businesses through “badges” and encourage businesses to add specials for “mayorship” if a customer has visited their business location (x) amount of times. Not only can businesses track the number of times a person comes in, but they can track their overall client base as well.

FourWhere is just another feature to Foursquare. If you want to know what is going on in a city, where the hotspots are, and/or reviews on a venue, FourWhere can provide all the answers. FourWhere uses Google Maps and Foursquare updates to show the locations of venues and their reviews all at one time. Take advantage of FourWhere if you’re visiting a city for the first time or just exploring your surroundings.

Foursquare has recently announced the establishment of their first major brand partnership with Starbucks. With this collaboration, the companies hope to test a customer rewards program. Foursquare can use this partnership to establish it as a customer relations social network and Starbucks can use the partnership to generate revenue.

Will there be yet another new social networking tool to emerge in 2010 that reaches an even higher level than Foursquare? Or will Foursquare continue to expand and sweep the social media scene for the entirety of 2010? Only time and technology will tell, but until then, look for Foursquare to continue to grow exponentially.