Starbucks: Creator of Mainstream: Part 2

2D Codes become Common Place

Everyone has started seeing little 2D barcodes come up on everything from magazine ads, Papa Johns' pizza boxes and even on your toothpaste. With Starbuck’s introduction to the mobile payment, it is the first day-to-day exposure for a 2D barcode for most individuals.  This holiday season many retailers used 2D codes for the first time.

Like barcodes in the grocery store, these barcode contain a multitude of measurable data. Not only can the initial scan be track, but it can track conversion rates based on purchases and/or page views. On the consumer side, there is a lot to be gained discounts, coupons, hidden prizes, and much more. Another beneficial component to 2D codes is shoppers can shop more effectively. A consumer can scan a barcode and find out if there are any other retailers and online stores that have the product at a cheaper cost.

We are just now at the introductory stage of 2D barcodes. The future seems to hold these barcodes as a very functional tools for consumers and companies alike.